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This site had the following in the web site, "Ron Rudaitis is an international film and video festival winner and three-time Emmy Award-winning documentary filmmaker whose work has been broadcast on over 300 television stations across the country, and who specializes in subject matter as diverse as culture, history, health, science and technology, current affairs, the environment, entertainment, sports, music, and lifestyle." We noticed that the web page stated " Ron Rudaitis on WLIW Arts Beat." It also stated " Watch Filmmaker Ron Rudaitis discuss his documentary work on WLIW Arts Beat." The header had Ron Rudaitis as the highest ranking keyword. It was followed by Rudaitis Media, independent filmmaker, and documentary which isn't as ranked as highly as Ron Rudaitis. The next words the site uses is producer. television was also included and could not be seen by search crawlers.